Trip resource page

Spring T.R.I.P campaign summary

National Highways is responsible for operating, maintaining and improving 4,500 miles of England's motorways and major A-roads. We link towns, cities, ports and airports, and get people where they need to be – safely and reliably. 

Our T.R.I.P. campaign aims to reduce the number of breakdowns, keeping the Strategic Road Network moving and saving costs, while making journeys safer for everyone.  

Safety underpins everything we do. We are committed to reducing the number of people killed or seriously injured on our roads.  

To support this vision and help road users to stay – and feel – safer on our roads, our long-term T.R.I.P. campaign encourages drivers to prepare for long or significant journeys. 

Campaign goal

The campaign goal is to support a reduction in breakdowns on the strategic road network, motivating drivers to conduct their T.R.I.P. checks, to keep themselves and their passengers safe.  

It aims to encourage drivers to plan long journeys in advance, including necessary vehicle checks and factoring in rest stops. 

Audience

The campaign aims to reach all road users but with a focus on families and young drivers. Families are a priority, due to the likelihood of day trips and taking longer journeys over the half-term break and Easter.

How you can get involved

You can help to reduce breakdowns and influence safer driving behaviour on our roads by supporting this campaign through your own channels. To promote the campaign do this: 

  1. Use a range of digital and social resources on your social media channels, websites, or any other digital channels, e.g. digital screens (if you require any bespoke formats that are not included in this toolkit, please request it on marketing@nationalhighways.co.uk).
  2. Use your internal communication channels such as email, intranet, and newsletters to communicate campaign messages to your colleagues, customers or members.
  3. Reshare the campaign’s social posts from National Highways’ Facebook and Instagram on your social channels tagging our handle - @nationalhighways.
  4. Have a conversation with your audience, letting them know about the importance of vehicle checks and journey planning, and direct them to the campaign page for more information link to it here:

    https://nationalhighways.co.uk/road-safety/trip/?utm_source=toolkit&utm_medium=email&utm_campaign=trip&utm_content=spring

You can download the campaign partner toolkit for more information.

If you do support the campaign, we'd love to hear about it for our evaluation. Please email: marketing@nationalhighways.co.uk

Spring creative resources

The campaign offers a range of assets for partners to use, including:

Key messages

Have a safe T.R.I.P this spring

Top-up
top up fuel, oil, and screen wash levels

Rest
Take a break, every 2 hours

Inspect
your tyres and check your lights are clean and working

Prepare
for bad weather and low sun, carry essentials, including sunglasses

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