Little changes, change everything

Little Changes,
Change Everything

By making little changes when you drive, you can make a big difference to reducing congestion, avoiding collisions and making journeys safer.

Little changes, change everything campaign partner toolkit (March 2024)

Little Changes campaign summary

Campaign goal

The campaign aims to improve everyone’s experience when driving on our network. In this first wave of our long-term campaign, we will raise awareness of two driving behaviours that can make a big difference.

The first is that drivers should drive in the left-hand lane when driving conditions allow. The second is that drivers should keep at least a two second gap between themselves and the vehicle in front.

Campaign duration

The campaign will run from 1 March – 31 March.

Audience

All drivers on the strategic road network.

How you can get involved

You can help to influence safer driving behaviour on our roads by supporting this campaign through your own channels.

To promote the campaign:

  • Use a range of digital and social resources on your social media channels, websites or any other digital channels, e.g. digital screens (if you require any bespoke formats that are not included here, please request it via marketing@nationalhighways.co.uk.
  • Use your internal communication channels such as email, intranet and newsletters to communicate campaign messages to your colleagues.
  • Reshare the campaign’s social posts from National Highways’ Facebook, X, Instagram and LinkedIn on your social channels using #LittleChanges
  • Have a conversation with your audience, letting them know about the importance of considerate driving and direct them to the campaign page for more information: nationalhighways.co.uk/little-changes
  • you can download a copy of the Little changes toolkit here 

If you do support the campaign, we'd love to hear about it for our evaluation. Please email: marketing@nationalhighways.co.uk

Little Changes resources

The campaign offers a range of assets for partners to use, including:

Social media still assets

Social statistics are available in three formats and can be used on social media channels, websites, blogs, or newsletters.

Social videos with two different opening images, available in three formats, be used on social media and digital channels.

Digital banners in landscape and portrait formats, to be used on digital channels and internal comms. Please hyperlink them to the campaign page

nationalhighways.co.uk/TRIP/

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