Summer TRIP campaign summary

National Highways is responsible for operating, maintaining, and improving over 4,500 miles of England’s motorways and major A-roads, linking towns, cities, ports, and airports, and getting people to where they need to be on time – safely and reliably. 

Safety is our number one priority; it underpins everything we do. Everyone should expect to get home safely after using or working on our roads. We have a long-term aspiration that no one should be harmed on our roads.  

To support this vision and help road users to stay – and feel – safe on our road network, National Highways has developed a long-term road safety campaign that demonstrates to drivers how to prepare for long journeys during holiday periods. 

After a successful launch in summer 2023 and with a second wave over the autumn and winter season, we are running a summer campaign from 19 July until 6 September 2024, over the summer holiday period. 

Campaign goal

The campaign goal is to encourage drivers to plan their journey in advance, including all necessary vehicle checks as well as factoring in rest stops before they set off on long journeys. 

Audience

The campaign aims to reach all road users but with a focus on families and young drivers. Families are a priority, due to the likelihood of day trips and taking longer journeys over the half-term break and festive season.

How you can get involved

You can help to influence safer driving behaviour on our roads by supporting this campaign through your own channels. To promote the campaign:

1. Use a range of digital and social resources on your social media channels, websites, or any other digital channels, e.g. digital screens (if you require any bespoke formats that are not included in this toolkit, please request it on marketing@nationalhighways.co.uk.
2. Use your internal communication channels such as email, intranet, and newsletters to communicate campaign messages to your colleagues, customers or members.
3. Reshare the campaign’s social posts from National Highways’ Facebook, X, Instagram, and LinkedIn on your social channels using #TRIP
4. Have a conversation with your audience, letting them know about the importance of vehicle checks and journey planning, and direct them to the campaign page for more information link to it here: 

    https://nationalhighways.co.uk/road-safety/trip/?utm_source=toolkit&utm_campaign=trip&utm_content=summer 

You can download the campaign partner toolkit for more information

If you do support the campaign, we'd love to hear about it for our evaluation. Please email: marketing@nationalhighways.co.uk

Summer creative resources

The campaign offers a range of assets for partners to use, including:

Key messages

Have a safe TRIP this summer

Top-up
top up fuel, oil, and screen wash levels

Rest
Take a break, every 2 hours

Inspect
your tyres and check your lights are clean and working

Prepare
for all weather conditions and carry essentials