TRIP resources

Summer TRIP campaign summary

National Highways is responsible for operating, maintaining, and improving over 4,500 miles of England’s motorways and major A-roads. We connect towns, cities, ports, and airports, and get people to where they need to be – safely and reliably.  

Road safety is, and will always be, our number one priority.  England’s motorways and major A-roads are some of the safest in the world, but our ambition remains that no-one should be harmed while travelling or working on our roads. 

To support our ambition and help road users to feel safe and be safer on our roads, National Highways has developed a long-term road safety campaign that demonstrates to drivers how to prepare for long or significant journeys. 

After a successful launch in summer 2023 and subsequent seasonal waves, we are running another summer campaign from July 2025. 

Campaign goal

The campaign goal is to encourage drivers to plan their journey in advance, including all necessary vehicle checks as well as factoring in rest stops before they set off on long journeys. 

Audience

The campaign aims to reach all road users but with a focus on families and young drivers. Families are a priority, due to the likelihood of day trips and taking longer journeys over the half-term break and festive season.

How you can get involved

You can help to influence safer driving behaviour on our roads by supporting this campaign through your own channels. To promote the campaign:

1. Use a range of digital and social resources on your social media channels, websites, or any other digital channels, e.g. digital screens (if you require any bespoke formats that are not included in this toolkit, please request it on marketing@nationalhighways.co.uk.
2. Use your internal communication channels such as email, intranet, and newsletters to communicate campaign messages to your colleagues, customers or members.
3. Reshare the campaign’s social posts from National Highways’ Facebook, X, Instagram, and LinkedIn on your social channels using #TRIP
4. Have a conversation with your audience, letting them know about the importance of vehicle checks and journey planning, and direct them to the campaign page for more information link to it here: 

    https://nationalhighways.co.uk/road-safety/trip/?utm_source=toolkit&utm_campaign=trip&utm_content=summer 

You can download the campaign partner toolkit for more information

If you do support the campaign, we'd love to hear about it for our evaluation. Please email: marketing@nationalhighways.co.uk

Summer creative resources

The campaign offers a range of assets for partners to use, including:

Key messages

Have a safe TRIP this summer

Top-up
top up fuel, oil, and screen wash levels

Rest
Take a break, every 2 hours

Inspect
your tyres and check your lights are clean and working

Prepare
for bad weather and low sun, carry essentials, including sunglasses