Trip resource page

TRIP winter campaign summary

National Highways is responsible for operating, maintaining and improving 4,500 miles of England's motorways and major A-roads. We link towns, cities, ports and airports, and get people where they need to be – safely and reliably. 

Safety is our number one priority; it underpins everything we do. We are committed to reducing the number of people killed or seriously injured on our roads.

To support this vision and help road users to stay – and feel – safer on our road network, National Highways has developed a long-term road safety campaign that demonstrates to drivers how to prepare for long or significant journeys. 

After a successful launch in summer 2023 and subsequent seasonal waves, we are running another winter campaign from November 2024.

Campaign goal

The campaign goal is to encourage drivers to plan their journey in advance, including all necessary vehicle checks as well as factoring in rest stops before they set off on long journeys.

Audience

The campaign aims to reach all road users but with a focus on families and young drivers. Families are a priority, due to the likelihood of day trips and taking longer journeys over the half-term break and festive season.

How you can get involved

We would be delighted for you to help spread the word and support this campaign through your channels. To promote the campaign, you could:

  1. Use a range of digital and social resources on your social media channels, websites, or any other digital channels, e.g. digital screens (if you require any bespoke formats that are not included in this toolkit, please request it on marketing@nationalhighways.co.uk).
  2. Use your internal communication channels such as email, intranet, and newsletters to communicate campaign messages to your colleagues, customers or members.
  3. Reshare the campaign’s social posts from National Highways’ Facebook, X, Instagram, and LinkedIn on your social channels using #TRIP
  4. Have a conversation with your audience, letting them know about the importance of vehicle checks and journey planning, and direct them to the campaign page for more information link to it here:

    https://nationalhighways.co.uk/road-safety/trip/?utm_source=toolkit&utm_medium=email&utm_campaign=trip&utm_content=winter

You can download the campaign partner toolkit for more information.

If you do support the campaign, we'd love to hear about it for our evaluation. Please email: marketing@nationalhighways.co.uk

Winter creative resources

The campaign offers a range of assets for partners to use, including:

Key messages

Have a safe TRIP

Top-up
top up fuel, oil, and screen wash levels

Rest
Take a break, every 2 hours

Inspect
your tyres and check your lights are clean and working

Prepare
for bad weather and low sun, carry essentials, including sunglasses

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