National Highways draws on young talent to help keep people safe

Published

30 September 2025

News

Press Release

National Highways draws on young talent to help keep people safe

Talented youngster Spencer Jones is helping to keep fellow pupils a little safer thanks to his artistic safety message which is now on road signs outside his Shropshire school.

The five-year-old won a National Highways competition to design new road signs for the A483 through Pant which would catch the eye of motorists and remind them to consider their speeds.

Pupils at the Bryn Offa CE Primary School, which is next to the main road, submitted a huge number of entries for the judges but they eventually agreed that Spencer’s design was the winner.

His picture, a colourful snail with a rainbow shell and the clear message ‘slow’,  was put onto two road signs which sit at the gateway to the town and near the school.

 

Caption: Spencer Jones beneath one of the eye-catching safety signs which he designed

National Highways Route Manager Joseph Walmsley said:

“It was really difficult choosing a winner, we had a stack of entries and the competition was fierce. But we chose this design because it was bright, clear and eye-catching.

“We needed a design that was simple and could be read quickly without being too distracting for drivers. Spencer’s picture was perfect.

“This fantastic design will definitely remind drivers to check their speeds as they come into Pant and help improve safety on this important route.”

The Royal British Legion Industries organisation (RBLI) agreed to make the road signs for free for the people of Pant and contractor Colas offered to install the signs free of charge.

RBLI provides employment and career opportunities to armed forces veterans and people with disabilities in its manufacturing business.

Joseph Walmsley added:

“We are grateful to both Colas and RNLI for giving up their time and resources to help us keep this road safe and share Spencer’s excellent design with the village and road users.”

Headteacher Celine Keleher said:

“We are delighted that one of our pupils’ designs has been chosen for the new road sign in our village. It’s a wonderful celebration for our community and a powerful reminder to drivers to slow down. At Bryn Offa we are always looking for ways to make our roads safer, and we look forward to continuing our work with National Highways to reduce speed and protect everyone in our village.”

National Highways and Colas also paid a visit to the school recently to talk to pupils about the importance of picking up litter and donated a number of litter pickers to help them keep the area clean.

The visitors talked about how dangerous rubbish can be. Around £3m animals are killed every year because of roadside litter with wildlife attracted to rubbish which brings them closer to the dangers of fast-moving traffic, they can choke or be poisoned by discarded food or trapped/injured by food packaging.


Notes to Editors

National Highways is the wholly government-owned company responsible for modernising, maintaining and operating England’s motorways and major A roads.

Real-time traffic information for England’s motorways and major A roads is available via the Traffic England website, local and national radio travel bulletins, electronic road signs and mobile apps. Local Twitter services are also available.

For further information please contact National Highways' press office (24hrs) on 0844 693 1448 and select the most appropriate option:

Option 1: National enquiries (9am to 5.30pm) and out of hours for urgent enquiriesOption 2: North West (9am to 5.30pm)Option 3: Yorkshire and North East (9am to 5.30pm)Option 4: West Midlands (9am to 5.30pm)Option 5: East Midlands (9am to 5.30pm)Option 6: East (9am to 5.30pm)Option 7: South East (9am to 5.30pm)Option 8: South West (9am to 5.30pm)

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