Deirdre O’Reilly
Head of Customer Insights & Behaviour Change
- Our digital services
- Digital lab
- Data
- Immersive
- Insight
Immersion Lab
Experience brought
to life
We’re opening up our data for all, through five new data services.
These data services are available as application processing interfaces (APIs), and share data on road and lane closures, digital variable message signs, road limits and features, diversion routes and speed managed areas. Whether you’re a developer, engineer or an innovator seeking to shape the future of digital navigation, our APIs are designed to seamlessly integrate with your products.
Immersion: customer
Facilitate the experience of driving in our customers’ shoes on the Strategic Road Network.
Industry events
Discover which industry events we're attending or presenting at and opportunities to connect.
Immersion: employee
Open the door to experiencing how our partners provide services and products to road users.
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- Report
Accessible Highways event
Google Accessibility Centre, London
22 May 2024
Accessible Highways was hosted at the Google Accessibility Discovery Centre in London. We launched the Navigating Neurodiversity report as a stimulus for conversation around how we can work as a mobility ecosystem to meet the needs of neurodiverse drivers, particularly those with dyslexia and autism. We confirmed our collective commitment and next steps to making roads accessible for all.
Powered by National Highway's
Immersion Lab is delivered by the exhisting work we do.
The Immersion Lab creates sensory experiences where partners immerse themselves in our customers and employees' experiences either in simulated or in-the-moment environments. It forges a space where ideas come to life through prototyping and where our projects and future technologies are showcased to ultimately stimulate interest for partners collaboration
Research
We provide technical leadership to maintain, modernise and develop standards for the strategic road network to enable mobility for vehicles of increasing connectivity and autonomy. We deliver a portfolio of complex national programmes and projects that support the safe operation, maintenance and modernisation of the national strategic road network including standards, technical assurance and advice. We provide advice and support to our customers on a wide variety of technical disciplines. We're fully committed to continuously improving our services for all our customers and strive to be an integral part of scheme delivery.
