TRIP resources

Autumn TRIP campaign summary

National Highways is responsible for operating, maintaining, and improving over 4,500 miles of England’s motorways and major A-roads. We connect towns, cities, ports, and airports, and get people to where they need to be – safely and reliably. 

Our T.R.I.P. campaign aims to reduce the number of breakdowns, saving costs, time, and keeping the Strategic Road Network (SRN) moving. It also aims to make journeys safer. While our roads are some of the safest in the world, our ambition remains that no-one should be harmed while traveling or working on our network.  

To support this vision, our long-term T.R.I.P. campaign encourages drivers to prepare properly for long or significant journeys. 

Campaign goal

The campaign goal is to motivate drivers to conduct their T.R.I.P. checks before long journeys. By doing this, it aims to help drivers keep themselves and their passengers as safe as possible. The autumn campaign wave aims to increase the number of drivers who check their tyres before long journeys, and take necessary action. 

Audience

The campaign aims to reach all road users, but with a focus on families. 

How you can get involved

You can help to influence safer driving behaviour on our roads by supporting this campaign through your own channels. To promote the campaign:

  1. Use a range of digital and social resources on your social media channels, websites, or any other digital channels, e.g. digital screens. There are suggested posts in the toolkit 
  2. Use your internal communication channels such as email, intranet, and newsletters to communicate campaign messages to your colleagues, customers or members 
  3. Reshare the campaign’s social posts from National Highways’ Facebook, X, Instagram, and LinkedIn on your social channels using #TRIP 
  4. Have a conversation with your audience, letting them know about the importance of vehicle checks and journey planning, and direct them to the campaign page for more information link to it here: https://nationalhighways.co.uk/road-safety/trip/?utm_source=toolkit&utm_campaign=trip&utm_content=summer 
  5. Learn how to perform your own T.R.I.P. checks with our 'how to' videos on YouTube and share them with your audiences. 

Download our campaign partner toolkit for more information.

If you do support the campaign, we'd love to hear about it for our evaluation. Please email: marketing@nationalhighways.co.uk

 

Autumn creative resources

The campaign offers a range of assets for partners to use, including:

Key messages

Have a safe TRIP this autumn

Top-up
top up fuel, oil, and screen wash levels

Rest
Take a break, every 2 hours

Inspect
your tyres and check your lights are clean and working

Prepare
for bad weather and low sun, carry essentials, including sunglasses

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